647-224-5983 mary@marymstrachan.com

In senior kindergarten, our son’s teacher started the year by playing a specific song at the start of the school day.

Later, she told me that she’d only planned on playing it a few times.

But, the kids loved it so much that they asked for it every day!

The song?

It went like this…

The A bone’s connected to the B bone.

The B bone’s connected to the C bone.

The C bone’s connected the D bone.

I think you get the idea…

Although Ms Elkins joked that she heard the song in her sleep, her strategy to introduce the JK kids to the alphabet worked.

Not only did they learn the alphabet very quickly – many of them started reading earlier than average that year!

Now, you might think I’m sharing this story with you because I want to emphasize the power of repetition… but that’s not it.

It’s the lyrics that are related to the topic – and I’ll come back to them in a minute.


You might be wondering why this is so important.

Well, just like the A bone is connected to the B bone, the way you do your best work is connected to how you design and structure what you sell.

And, when you design your offers in alignment with the real you, then you don’t have ever have to pretend to be someone you’re not.

Which is a great reason to pay attention to how you prefer to work! Wouldn’t you agree?

But there are more reasons – 3 more, actually. And they’re BIG and they’re IMPORTANT.

The way you structure your offer(s) is also connected to 5 core business elements.

And these 5 elements are connected to …

I explain it all in this short video.

Give it a watch so you’re up to speed on ALL the reasons, and then come back and read this post where I cover some of the symptoms you’d experience if you have misaligned offers (ie. what it would look like and feel like if your offers don’t reflect how you work best.)


Hi there – Mary here.  Thanks for taking time out of your day to read about what I had to say!  Feel free to leave your reactions in the comments – that way I can learn from you too.  

While you’re here, feel free to have a look around.  You can learn more about me and the work I do, or check out these free resources designed to help you take aligned action.

If you’re a soulful, visionary, or creative entrepreneur and you’re not making as much progress as you’d like towards your dream or vision, take this self-assessment.  It’ll help you see what’s getting in your way.