To be consistent or not to be consistent… that’s the question.
Did you even know that you have a choice?
Of course, there’s lots of good reasons to be consistent.
Being consistent helps you form habits and build momentum.
It can help establish your reputation and build trust with others.
And, consistency promotes predictability which means less reacting.
All good stuff, right?
Well, I’d like to point out that there are times when trying to be consistent isn’t the answer.
Here’s what I mean.
I view consistency as a strategy. It’s a way for you to create a desired outcome or result by repeating a chosen action or activity over a period of time.
But, it’s only one strategy. One option. Even if it feels like it’s THE only one.
4 Situations Where’s it Okay to Stop Trying to be Consistent
Consider the following situations to see why being consistent isn’t really the best choice.
Situation One: when you’re not clear on what you want and why you want it.
Trying to be consistent before you know what you want and why you want means you’re going to invest time, energy and possibly money without purpose. Yes, you’ll be taking action, but for what purpose? You won’t be able to track your progress and you won’t be able to tell if what you’re doing actually works!
What to do instead: take some time and answer two questions. What is it I’m trying to accomplish? Why is that important to me? (Keep asking this q 4 more times to really get to the core)
Situation Two: when you dread doing what it is you’re trying to be consistent
Having to do what you dread doing is not going to make your life or business very enjoyable. And forcing yourself to do it isn’t going to make being consistent a sustainable option.
What to do instead: tap into what comes naturally to you, what you enjoy, and what your superpowers are, etc. to find what suits you first. Experiment if you need to!
Situation Three: when you’re in survival mode or are stressed about money
Being consistent is a longer term strategy. Results come when you take consistent action over time. So, if you need money quickly, consistency isn’t an immediate priority.
What to do instead: devise a short term cash injection strategy to bring money in
Situation Four: when you’re not getting the results you thought you would
Stop trying to be consistent if what you’re doing isn’t working. This might seem obvious, but once you start being consistent, and really commit to it, it becomes a habit. And habits are hard to break!
What to do instead: make it a habit to review your numbers so you can monitor your efforts. You can refine your strategy as needed (or change it altogether.)
Consistency Has It’s Time and Place
There’s no doubt consistency is an important strategy in a solopreneur’s tool box.
But keep in mind that it has its time and place, and that there are some situations when it’s okay not to be consistent.
Are you looking to create consistent results in your business?
Creating consistent results in your business is a journey – it’s not something that happens overnight. It takes time, commitment, and the willingness to take action.
Now, before you rush to get started, it’s important that you invest time up front to map out an action plan that’s practical, sustainable, and suits you. Building that strong foundation is the first step in your journey.
It’s also what will help you stay on task and not wander too far off in a different direction when new opportunities present themselves to you along the way.