647-224-5983 mary@marymstrachan.com


Let me clarify.

I’m not a “Belieber.” 

My interest in Justin Bieber (JB) began with the fact that he was born in a small town not far from where I grew up. 

Throw in:

  • a quick rise to stardom
  • some bad press (AKA trouble with the law)
  • tears after his performance at the MTV Awards
  • a somewhat disappointing interview with Jimmy Fallon
  • a lot of new songs I actually really like

and I’m intrigued.

That’s why I jumped at the chance to see him in concert.  And then became even more curious about him.  Much to my daughter’s dismay, I’ve been casually paying attention to him ever since.

And, I feel like I’ve learned a few things from JB that can be applied to the entrepreneurial journey.


Love what you do.   And if it doesn’t bring a smile to your face, take a look at what you’re doing (or how you’re doing it.)

At the concert I attended, JB didn’t smile.  Not once!   I know, because I’d been told earlier in the day (by a 10 year old) that he had a new tattoo on his face, and I spent the entire concert looking at the big screen trying to find it.  

Not only did he not smile, he went through his performance like he was checking off the boxes of a to-do list.  I left feeling kind of sad for him because it really didn’t look like he had much fun.



Pay close attention to how you’re branding yourself (and how others perceive your brand) because they will respond accordingly. 

This lesson stems from a news report that JB got really frustrated at the audience one night on the European leg of his tour because they wouldn’t stop screaming, and he wanted to actually talk to them.  I found this ironic and slightly amusing because during the concert I was at, he appeared on the big screen several times, surrounded by beautiful women in a Calvin Klein underwear ad (eliciting even more wild screams from the audience.)  Need I say more?


Collaborate, collaborate, collaborate.   IF it’s something you’d enjoy.

JB is a master at collaboration.  This guy has partnered with other high-profile musicians like Ed Sheeran, DJ Khaled, and Luis Fonsi and Daddy Yankee to create hit songs to their mutual benefit.   And he’s not the only one who does it.  

There’s something really brilliant about well thought out ventures like this.  We’ll never know what it’s like to work with JB, but collaboration is a great strategy to expose your work to a whole new audience, if it’s something you’d enjoy.

Can you think of a natural collaboration partnership that would 


Elaborate doesn’t necessarily mean better – in fact it just might be exhausting.  

I’ve been to a few concerts in the past couple of years, and JB’s stage production was as elaborate as it comes.  He “entered” the concert via a clear tube that descended from above.  His dance routines were challenging – and then there was the suspended trampoline above the audience on the floor (I’ll admit, it was really cool!)  

But when he was done performing on the trampoline, the lights when down, and so did JB.  He literally laid down on it and stayed there for a little bit, like he could needed a nap.  

There’s no doubt in my mind he was exhausted – I know I would be.  

While it may be tempting to go all out and create elaborate plans for your business, it’s so important to pace yourself and not over-commit to the point that you can’t follow through. 

Simple can be interesting.  And it’s easier on your energy! 

While I can’t say I’d rush to another Justin Bieber concert, I still really like his music.  And, I have a feeling he’s doing his best to navigate a world we couldn’t possibly understand.  

So thank you, JB.  

I’m grateful to have learned from you, and wish you continued success.  Keep making great songs!

How about you?  Have you gleaned any valuable lessons about entrepreneurship from an unlikely source?  Share the what and the who with us in the comments!