As we walked through the field looking around at all the options, we happened upon a photo shoot in progress! It was so cute to see the young woman experiment with different poses, trying to find the best way to convey her essence through the photos.
We wondered where she’d use the pictures… we were in a dahlia field after all. I guessed they were for her website. My niece said she’s probably a blogger, and would use them on Instagram.
She definitely had something in mind! It made me think about the different options solopreneurs have to show up and be visible, both on-line and off-line.
And when you have a visibility strategy in place, you’re actually being purposeful in your efforts to get noticed. And the more you get noticed, the more you grow (at least that’s what we want!)
In their book Traction, authors Gabriel Weinberg and Justin Mares relate growth to traction. In other words, the more visible you are, the more traction you have, and the more you can grow.
(Side note: I use the word momentum instead of traction.)
19 Ways to Show Up and Get Noticed
According to Weinberg and Mare, there are 19 “traction channels” that companies can use to grow their business. I’ve adapted the list to be more relevant to you as a solopreneur (maybe I’ll call them momentum builders):
- guest blogging
- unconventional pr
- search engine marketing
- social and display ads
- offline ads
- search engine optimization
- content marketing
- email marketing
- pipelines that begin with a freebie or freemium offer
- viral marketing
- strategic partnerships/collaborations
- affiliate programs
- social media
- trade shows
- networking/meetups/other offline events
- speaking engagements
- community building
Are you getting the results you want?
As you can see, there’s no shortage of opportunities to help you be more visible, build momentum and grow.
Which ones have you tried? Which ones do you use regularly?
And more importantly, are you getting the kinds of outcomes you want?
If the answer is yes, I’d love to hear what you’re doing (and is it on the list above?) Send me a note to firstname.lastname@example.org and fill me in…
If not, it’s possible that you’re heading towards a visibility burnout – that’s what happens when you invest a lot of time and effort into showing up and standing out – without the momentum and growth – leaving you to feel all kinds of frustration and exhaustion.
And that’s not fun!
If that’s the case for you, check out my master class on the 5 misalignments that can lead to visibility fatigue (and maybe even a burnout.). It’ll help shed some light on what’s really going on.